Jubilant FoodWorks Invest Rs100 crore in Domino’s Pizza

Jubilant FoodWorks Invest Rs100 crore in Domino’s Pizza

Jubilant FoodWorks Invest Rs100 crore in Domino’s Pizza Jubilant FoodWorks Ltd, which operates Domino’s Pizza and Dunkin Donuts outlets in India, on Tuesday said it will spend about Rs100 crore to refresh products for Domino’s Pizza chain, change its packaging and go for a new marketing campaign in the ongoing financial year 2017-18. "We will invest nearly Rs 100 crore behind the upgrade. We will offer superior products at the same price points. We believe with this product upgrade, we will expand Domino's franchise," JFL CEO Pratik Pota told reporters here. The company said though it has improved the pizza, there will not be any price increase for the customers. "We will absorb this cost from the benefit of input tax credit under GST and cost efficiency," he said. Jubilant FoodWorks Invest Rs100 crore in Domino’s Pizza is the biggest ever upgrade for Domino’s in India since the American pizza brand entered this market in 1996. The new strategy has already started showing results. In the quarter ended 30 June 2017, Jubilant FoodWorks reported a 6.5% growth in same-store sales—highest in two years. Same-store sales is a paramter to judge the amount of revenue growth in stores that have been up and running for more than a year. JFL had shut 20 Dunkin' Donuts stores in the previous fiscal, of which 13 were shut in the last quarter. When asked about the brand, Pota said: "Our focus is to reduce our losses in Dunkin' Donuts by half this financial year and reach break-even point next year." The company plans to open 3-5 new Dunkin' Donuts outlets this year. Not only Jubilant FoodWorks, there are many companies who have fast service restaurant chains and food franchises in India that have witness significant growth in the summer quarter of April-June.